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Saudi F&B Market Landscape
The Saudi Arabia foodservice market reached USD 30.12 billion in 2025, growing at a compound annual growth rate of 8.11% to a projected USD 48.06 billion by 2031. Alternative forecasting projects even higher: $42.27 billion in 2026 growing to $84.88 billion by 2035 at 8.05% CAGR. Consumer spending rose 7% to a record SAR 1.41 trillion (US$376 billion) in 2024, with a fundamental reshaping of the Kingdom’s retail environment characterized by experience-led destinations with diverse F&B and entertainment offerings.
Full-service restaurants hold 53.62% market share in 2025, with independent outlets commanding 57.86% versus chains. The cafes and bars segment (non-alcoholic) grows fastest at 11.82% CAGR through 2031, reflecting Saudi Arabia’s specialty coffee revolution where 3,550 branded coffee shops have emerged since the first specialty shop opened in 2012. The QSR market reached US$9.23 billion in 2024, projected to US$16.62 billion by 2033 at 6.78% CAGR.
The Mukaab and New Murabba Context
The Mukaab is a cube-shaped supertall skyscraper under construction in the New Murabba district of Riyadh, measuring 400 metres in height, width, and depth, with a total floor area of 2 million square metres, positioning it as the world’s largest building by floor space. Developed by the New Murabba Development Company (NMDC), a wholly owned subsidiary of the Public Investment Fund (PIF), the project is designed by AtkinsRealis in joint venture with AECOM, inspired by modern Najdi architectural style.
The broader New Murabba development represents an estimated $50 billion investment spanning 19 million square meters with over 25 million square meters of floor area. The masterplan envisions a “15-minute city” housing 420,000 residents across 104,000 residential units, with 9,000 hotel rooms (10 hotels with 2,700 keys in Phase 1, 24 hotels with 6,995 keys by 2040), 1.4 million square meters of office space, 980,000 square meters of retail space (larger than Dubai Mall), and over 80 entertainment and culture venues including a museum, a technology and design university, a multipurpose immersive theatre, and a stadium.
At the core, a spiral tower offers retail, dining, hospitality, and entertainment facilities. The outer dome of the atrium is fitted with cutting-edge holographics and VR screens creating ever-changing environments using digital and virtual technology. A high-end audio system provides acoustic brilliance, and state-of-the-art lighting blends artistry with practicality. Falcon’s Creative Group was signed as Creative Lead Advisor in August 2025 to develop cutting-edge interactive experiences leveraging AI and holography.
Construction excavation reached 86% completion as of October 2024, with over 10 million cubic meters of earth moved. Construction began October 2024, with Phase 1 targeting completion by the 2030 Expo in Riyadh and the full project spanning four phases through 2040.
Dining Ecosystem and Competitive Landscape
The MICHELIN Guide Saudi Arabia 2026 selected 52 restaurants across Riyadh, Jeddah, and AlUla — 11 with Bib Gourmand status and 41 selected. Star distinctions are planned for the 2027 edition. Riyadh’s Bib Gourmand recipients include Fi Glbak, Tameesa, Mirzam, KAYZO, Em Sherif Cafe, Najd Village, and Sasani. Selected Riyadh restaurants include Benoit (Alain Ducasse), Cafe Boulud (Daniel Boulud), Julien by Daniel Boulud, Hocho (Saudi chef Hassan Fetyani), The Rubi Room at Hocho, Long Chim, Taleed by Michael Mina, Namu (Akira Back), and many more.
Comparable dining destinations include KAFD (Benoit, ROKA, SUSHISAMBA, Mr. Chow, Chotto Matte, La Serre), Diriyah Bujairi Terrace (Hakkasan, Chez Bruno, Long Chim, Tatel, plus homegrown brands Maiz, Takya, Deem Albassam’s portfolio), Boulevard (1,600 shops, 350 restaurants, 40 rides), Qiddiya City (360+ km2, 400 attractions, Six Flags with 35 F&B outlets, horse racing complex with 9 fine dining restaurants), and VIA Riyadh (highest concentration of Michelin-selected restaurants).
Vision 2030 tourism targets include 150 million visitors by 2030, with international arrivals already at 30 million in 2024 — a 69% growth rate versus 2019, leading G20 countries. Global events including Expo 2030 in Riyadh, FIFA 2034, and the annual Esports World Cup ensure sustained international visitor traffic. Over 80 international sporting events have attracted 2.5 million tourists in four years. The Jeddah Grand Prix drew visitors from 160 countries with $240 million in economic impact.
The food delivery market is projected from USD 8.33 billion in 2025 to USD 19.45 billion by 2031 at 15.18% CAGR. Cloud kitchen operations reached USD 173 million in 2023. Key delivery platforms include Jahez, HungerStation (95% Kingdom coverage), Rabbit (targeting 20M deliveries by 2026), Keeta (13,000 restaurant partners), and Nana (30 dark stores in Riyadh). Cloud kitchen operators include Kaykroo (77+ brands), Rebel Foods, Sweetheart Kitchen, Kitopi, and CloudKitchens (USD 400M PIF investment).
The sustainability dimension is increasingly central: 68% of MENA diners prefer sustainable restaurants. The MENA food service market reached $92.48 billion in 2024, projected to $189.87 billion by 2032. Leading sustainable restaurants include Boca (Dubai, Michelin Green Star, 31-page Sustainability Manifesto), LOWE (Michelin Green Star), and Teible (Michelin Green Star and Bib Gourmand). Saudi Arabia imports over 80% of its food but domestic food manufacturing has grown to over 1,900 factories with investments exceeding SAR 88 billion. GCC innovation includes hydroponics, vertical farming, and aquaculture developments.
Saudi Arabia’s culinary heritage centers on Najdi cuisine from the central highlands — dishes including kabsa (symbol of Saudi identity, from Arabic kbs meaning pressed), jareesh (declared national dish in 2023), margoug, mandi, mathbi, and mataziz. Key ingredients include cardamom, cumin, saffron, long-grain rice, lamb, dates, local ghee, and desert truffles. Arabic qahwa — light coffee spiced with cardamom from the dalla — anchors every gathering. The Saudi Coffee Company has committed US$320 million to boost annual production from 300 to 2,500 tonnes by 2032, developing Arabica cultivation in the Jazan highlands. The Saudi culinary renaissance is producing a new generation of chefs “exploring the country’s own culinary identity, reinterpreting traditional flavours through contemporary concepts.”
Riyadh’s hotel pipeline includes at least 46 high-end projects totaling 18,358 keys — 28 five-star and 18 four-star properties — representing at least US$3.8 billion in hotel development. Key brands expanding include Radisson Blu, InterContinental, Hilton, Rosewood, Regent, Kimpton, Sofitel, and Novotel. The mega-project F&B pipeline includes over 600,000 square meters of retail from Avenues Riyadh (due 2026) and Diriyah Square (due 2027), with 2.2 million total square meters by 2028. The Future Hospitality Summit 2026 at the Mandarin Oriental Al Faisaliah (April 20-22, 2026) provides a platform for investment — FHS 2025 generated US$1.6 billion in business opportunities with 11 major signings.