Terms of Service

Terms of Service

Effective Date: March 25, 2026 Last Updated: March 25, 2026

These Terms of Service (“Terms”) govern your access to and use of mukaabdining.com (the “Site”), operated by Mukaab Dining, a publication of The Vanderbilt Portfolio AG (“we,” “us,” or “our”). By accessing or using the Site, you agree to be bound by these Terms. If you do not agree, you must not use the Site.

1. Acceptance of Terms

By accessing or using the Site, you represent and warrant that you are at least 16 years old and have the legal capacity to enter into these Terms. If you are accessing the Site on behalf of an organization, you represent that you have the authority to bind that organization to these Terms.

Your continued use of the Site following any changes to these Terms constitutes acceptance of those changes. We reserve the right to modify these Terms at any time, and such modifications will be effective immediately upon posting.

2. Description of Service

Mukaab Dining provides editorial content, market intelligence, data analysis, and research related to Mukaab entertainment venues, immersive technology, and attractions. The Site publishes articles, dashboards, entity profiles, comparisons, glossary entries, and other informational content.

The Site is a journalism and research platform. Content published on the Site is for informational and educational purposes only.

3. Intellectual Property Rights

3.1 Our Content

All content on the Site, including but not limited to text, graphics, logos, icons, images, data compilations, and software, is the property of The Vanderbilt Portfolio AG or its licensors and is protected by international copyright, trademark, and other intellectual property laws.

3.2 Limited License

We grant you a limited, non-exclusive, non-transferable, revocable license to access and view the content on the Site for personal, non-commercial use. This license does not include:

• Reproducing, distributing, or publicly displaying any content.
• Modifying or creating derivative works from the content.
• Using any data mining, scraping, or similar data-gathering tools.
• Downloading or copying content for the benefit of a third party.
• Using the content for commercial purposes without written permission.

3.3 Trademarks

Mukaab Dining, The Vanderbilt Portfolio, and related logos are trademarks of The Vanderbilt Portfolio AG. You may not use these marks without prior written consent.

4. User Conduct

When using the Site, you agree not to:

• Use the Site for any unlawful purpose or in violation of any applicable law or regulation.
• Attempt to gain unauthorized access to any portion of the Site, other accounts, or computer systems.
• Interfere with or disrupt the Site, servers, or networks connected to the Site.
• Use automated means (bots, scrapers, crawlers) to access the Site, except as explicitly permitted in our robots.txt file.
• Reproduce, duplicate, copy, sell, resell, or exploit any portion of the Site for commercial purposes.
• Transmit any viruses, malware, or other harmful code.
• Impersonate any person or entity, or falsely state or misrepresent your affiliation with any person or entity.
• Collect or store personal data about other users without their consent.

5. Disclaimer of Warranties

5.1 No Investment Advice

THE CONTENT ON THIS SITE IS FOR INFORMATIONAL PURPOSES ONLY AND DOES NOT CONSTITUTE INVESTMENT ADVICE, FINANCIAL ADVICE, TRADING ADVICE, OR ANY OTHER FORM OF PROFESSIONAL ADVICE. You should not rely on the content as a basis for making any financial, investment, or business decision. Always consult qualified professionals before making investment decisions.

5.2 No Warranty

THE SITE AND ITS CONTENT ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND ACCURACY.

We do not warrant that:

• The Site will be uninterrupted, timely, secure, or error-free.
• The content will be accurate, reliable, complete, or current.
• Any errors or defects will be corrected.
• The Site is free of viruses or other harmful components.

5.3 Data Accuracy

While we strive to provide accurate and up-to-date information, data presented on the Site may contain errors, omissions, or inaccuracies. Market data, statistics, and financial figures are sourced from third-party providers and official publications but are not guaranteed to be accurate. All data is indicative and should be independently verified before use.

6. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL THE VANDERBILT PORTFOLIO AG, ITS DIRECTORS, OFFICERS, EMPLOYEES, AGENTS, OR AFFILIATES BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, DATA, USE, GOODWILL, OR OTHER INTANGIBLE LOSSES, ARISING OUT OF OR RELATING TO:

• Your access to or use of (or inability to access or use) the Site.
• Any conduct or content of any third party on the Site.
• Any content obtained from the Site.
• Unauthorized access, use, or alteration of your transmissions or content.

OUR TOTAL LIABILITY FOR ALL CLAIMS ARISING FROM YOUR USE OF THE SITE SHALL NOT EXCEED ONE HUNDRED US DOLLARS (USD $100).

7. Third-Party Links

The Site contains links to third-party websites and resources, including sister sites within The Vanderbilt Portfolio network and external authority sources. We provide these links for your convenience but do not endorse, control, or assume responsibility for the content, privacy policies, or practices of any third-party websites.

You access third-party websites at your own risk and subject to their respective terms and conditions.

8. Advertising

The Site displays advertisements served by Google AdSense and potentially other advertising networks. We are not responsible for the content of advertisements or for any products or services advertised. The presence of an advertisement on the Site does not constitute an endorsement.

Advertising is subject to our Cookie Policy and Privacy Policy. You can control advertising cookie preferences through our cookie consent banner.

9. Premium Content

Certain content on the Site may be designated as premium and may require a subscription or payment to access. Specific terms governing premium subscriptions will be presented at the time of purchase and supplement these Terms.

10. Indemnification

You agree to indemnify, defend, and hold harmless The Vanderbilt Portfolio AG, its officers, directors, employees, agents, and affiliates from and against any claims, liabilities, damages, losses, costs, and expenses (including reasonable attorneys’ fees) arising out of or relating to:

• Your use of the Site.
• Your violation of these Terms.
• Your violation of any applicable law or the rights of any third party.
• Any content you submit or transmit through the Site.

11. Termination

We reserve the right to terminate or suspend your access to the Site at any time, without notice, for any reason, including violation of these Terms. Upon termination, your right to use the Site ceases immediately. All provisions of these Terms that by their nature should survive termination shall survive.

12. Governing Law and Dispute Resolution

These Terms shall be governed by and construed in accordance with the laws of Switzerland, without regard to conflict of law principles. Any dispute arising from or relating to these Terms or the Site shall be resolved through binding arbitration in accordance with the rules of the Swiss Chambers’ Arbitration Institution, conducted in English.

13. Severability

If any provision of these Terms is found to be invalid, illegal, or unenforceable, the remaining provisions shall continue in full force and effect. The invalid provision shall be modified to the minimum extent necessary to make it valid and enforceable.

14. Entire Agreement

These Terms, together with our Privacy Policy and Cookie Policy, constitute the entire agreement between you and The Vanderbilt Portfolio AG regarding your use of the Site. These Terms supersede all prior agreements and understandings.

15. Waiver

Our failure to enforce any right or provision of these Terms shall not constitute a waiver of such right or provision. A waiver of any term shall not be deemed a waiver of any other term.

16. Assignment

You may not assign or transfer these Terms or your rights hereunder without our prior written consent. We may assign our rights and obligations under these Terms without restriction.

17. Force Majeure

We shall not be liable for any failure or delay in performing our obligations where such failure or delay results from circumstances beyond our reasonable control, including but not limited to acts of God, natural disasters, pandemic, war, terrorism, labor disputes, government actions, power failures, or internet disruptions.

18. Contact Information

For questions about these Terms, contact us at:

Mukaab Dining Operated by The Vanderbilt Portfolio AG Email: info@mukaabdining.com Website: https://mukaabdining.com/

For privacy-related inquiries, please see our Privacy Policy. For information about our data sources and editorial process, see our Methodology page.

Market Context and Development Investment

The broader Saudi F&B market provides the commercial foundation for this analysis. The foodservice market reached USD 30.12 billion in 2025, growing at 8.11% CAGR to a projected USD 48.06 billion by 2031. An alternative forecast projects the market at $42.27 billion in 2026, reaching $84.88 billion by 2035 at 8.05% CAGR. Consumer spending hit a record SAR 1.41 trillion (US$376 billion) in 2024, a 7% increase to a historic high. Full-service restaurants hold 53.62% market share, with independent outlets commanding 57.86% versus chains. The cafes and bars segment grows fastest at 11.82% CAGR through 2031.

The QSR market reached US$9.23 billion in 2024, projected to US$16.62 billion by 2033 at 6.78% CAGR. The food delivery market is projected from USD 8.33 billion in 2025 to USD 19.45 billion by 2031 at 15.18% CAGR, with over 500 million annual transactions and 35% of consumers ordering weekly. Cloud kitchen operations reached USD 173 million in 2023, growing at 11% CAGR through 2030. Riyadh dominates with 40% of the national delivery market, driven by its 7.95 million population, robust logistics, and advanced tech adoption.

The New Murabba development — The Mukaab’s home — represents an estimated $50 billion investment spanning 19 million square meters. The masterplan by AtkinsRealis envisions a “15-minute city” housing 420,000 residents across 104,000 residential units, with 9,000 hotel rooms, 1.4 million square meters of office space, 980,000 square meters of retail (larger than Dubai Mall), and over 80 entertainment and culture venues. Phase 1 targets completion by the 2030 Expo, with the full project spanning four phases through 2040. The Mukaab itself measures 400 meters in height, width, and depth, with 2 million square meters of floor area.

The MICHELIN Guide Saudi Arabia 2026 selected 52 restaurants across Riyadh, Jeddah, and AlUla — 11 Bib Gourmand and 41 selected. Star distinctions are planned for the 2027 edition. Riyadh’s Bib Gourmand recipients include Fi Glbak, Tameesa, Mirzam, KAYZO, Em Sherif Cafe, Najd Village, and Sasani. The evaluation criteria — quality of ingredients, harmony of flavours, mastery of technique, chef’s personality, and consistency over time — provide the quality framework against which all dining concepts should be assessed.

Vision 2030 tourism targets include 150 million visitors by 2030, with international arrivals already at 30 million in 2024 — a 69% growth rate versus 2019, leading G20 countries. E-visas are available for 49 countries. Hotel room targets include 250,000 new rooms by 2030, with 75,000 already signed. The global events pipeline includes Expo 2030 in Riyadh, FIFA 2034, and the annual Esports World Cup. Over 80 international sporting events have attracted 2.5 million tourists in four years. Riyadh’s hotel pipeline includes at least 46 high-end projects totaling 18,358 keys — 28 five-star and 18 four-star properties representing at least US$3.8 billion in investment.

The sustainability dimension is increasingly relevant. 68% of MENA diners prefer sustainable restaurants. The MENA food service market reached $92.48 billion in 2024, projected to $189.87 billion by 2032. Saudi Arabia imports over 80% of its food, but domestic food manufacturing has grown to over 1,900 factories with investments exceeding SAR 88 billion. GCC innovation in hydroponics and vertical farming is producing local alternatives. The Saudi Coffee Company has committed US$320 million to boost annual coffee production from 300 to 2,500 tonnes by 2032, developing Arabica cultivation in the Jazan highlands.